Thursday 8 August 2013

IATA commends Iberia’s ‘MyBagTag’ initiative

Tony Tyler, director general, International Air Transport Association (IATA), has commended Iberia for pioneering launch of time-saving system, ‘MyBagTag’.
In the first 9 days, 12 percent of Iberia’s passengers have used the system, and 30 percent of those heading for holiday destinations.
Tyler visited Terminal 4 in Madrid-Barajas airport during the week to express his praise for Iberia’s unique new luggage tag download service called “MyBagTag”.
Some 240 airlines, accounting for 84 percent of all commercial air traffic, belong to IATA.
Antonio Vázquez, Iberia chairman, hosted Tyler’s visit to the stand where passengers could learn about the new system.
“I would like to congratulate Iberia for being the first airline to offer this new service that promises a considerable enhancement of speed and passenger convenience, as well as environmental and cost efficiency improvements. The MyBagTag service is an excellent example of one of the airline industry’s main objectives: improving our customers’ travel experience,” Tyler said.
Speaking on the development, Vázquez said, “Our main mission is to achieve the satisfaction of our customers and to do this we use the latest technological innovations in all phases of travel and in the products and services offered. The MyBagTag service is a clear example of this policy, and in a very short time it has become a success with our customers.”
In the nine days since launch, the service has been used by 12 percent of eligible Iberia passengers overall, exceeding all expectations, and by 30 percent of those bound for holiday destinations like Palma de Majorca or the Canary Islands.
MyBagTag allows passengers to download and print their own luggage tags from the www.iberia.com website, inserting them into reusable attachable envelopes supplied by the airline.
Article accredited : Businessday

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